- Made me think
- Made me wonder
- Made me emote (happy/sad/mad)
Here’s what I’ve noticed lately:
Reaching Milennials in an alt-left media world
Back in 2014, Pete Spiliakos wrote an article entitled Isolated In The Information Age: Can Republicans Reach People Under Thirty? Remember 2014? It was before we ever knew that Donald Trump would be President of the United States and the Clinton legacy tarnished beyond recognition.
Although the intent is to examine how political conservatives can communicate ideas to millennials, much of what is said is directly applicable to anyone wanting to communicate to young adults. The church needs to take note:
The challenge is that many millennials get much of their news from either entertainment industry sources or from social media that don’t follow even the norms of the “liberal” mainstream media. While many millennials might not take an active interest in the news, their politically active peers will more likely be on the left. That means that the political content of many millennial’s social media streams will be some variation of left-wing partisanship—whether wonkish or satirical, worshipful of the left’s latest darling or demonizing of the left’s latest chosen villain. Inside that social media stream, it won’t matter how good your ideas are. They will be either ignored (in which case they might as well not exist) or they will be distorted beyond recognition.
When millennials subconsciously receive their information through promoted news articles on Google search or articles that their like-minded friends have posted on Facebook, their ability to think critically atrophies like an unused muscle.
So here’s the question:
How can we communicate BIG, WORTHY IDEAS to a generation that prefers 140/280 character status updates?
Beat the idea, not the person
Jon Lovett’s article The Culture of Shut Up is well worth the digestion. Again, it’s about communication. He gave an address during First Amendment Week at Loyola-Marymount in 2014 (can you tell by the dates that I’m trying to work through my saved articles on Pocket?) I may not agree with his worldview and politics, but his appeal to simple, polite discussion is excellent. I loved his analogy of the three green men in the village.
He observes that our current internet-driven, social-meida-saturated culture has devolved into simply yelling “shut up” at those we disagree with.
..We need to stop telling each other to shut up. We need to get comfortable with the reality that no one is going to shut up. You aren’t going to shut up. I’m not going to shut up. The idiots aren’t going to shut up.
We need to learn to live with the noise and tolerate the noise even when the noise is stupid, even when the noise is offensive, even when the noise is at times dangerous. Because no matter how noble the intent, it’s a demand for conformity that encourages people on all sides of a debate to police each other instead of argue and convince each other. And, ultimately, the cycle of attack and apology, of disagreement and boycott, will leave us with fewer and fewer people talking more and more about less and less.
Why is everyone yelling “shut up” at one another? And what are the dangers of actually shutting up? He says:
It’s in some ways a natural response to being more connected to one another; we’re just in each other’s faces. But it’s also dangerous. It narrows the visible spectrum of ideas. It encourages people to be safe and cautious and circumspect when we don’t want people to be safe. We don’t want people to be afraid of saying something interesting on the off chance it’s taken the wrong way.
The bottom line is, you don’t beat an idea by beating a person. You beat an idea by beating an idea.
So here’s the question:
Have you ever been told to shut up or felt like you needed to not speak up? What is the result of you not offering your thoughts and opinions?
America runs on clicks
“But now America runs on clicks,” Maureen Dowd says in Still Mad as Hell, an op-ed in the NYT (I’ll let you guess the year). She says that “the total media-ization and monetization of everything, the supremacy of ratings and market share, the commercialization of all editorial decisions” has detrimentally impacted our ability to think and dialogue.
When networks and news agencies, Target and Walmart, Facebook and Google are ALL able to tell what we are watching, reading, and buying, the information that is delivered to us is primarily about getting our money to flow from us to “them.”
So here’s the question:
How would you feel if you realized that your political position was revealed to have been fed to you through an IV of all the products you buy, shows you watch and social media you consume?
On the lighter side, since this “A la carte” has focused on communication and media…
Email in Real Life
- ‘Nuff said: Surviving Christmas Shoes, Sexy Christianity, Strange Fire, War on Christians
- ‘Nuff said: Fake friends, wrecking friends, loss of interaction, Hello-my name is Church
- Nuff said: Extroversion vs Introversion, Are you naked?, Christian resolutions, Recommending books.. and more
- Nuff said: Majestic Hotel, smartphones and sleep, church signs, church history, imperialist Christian missionaries
- Nuff said: Noah and Tim Tebow, Repenters, Driscoll’s apology, Let it go-please, abortion speech, Urkaine, and help for those who don’t want to raise their hands in worship
- Nuff said: Social media help, smart phones and dumb people, ministry to youth on social media
- Nuff said: Bad news believers, hashtag diplomacy, silver bullet of discipleship, single and satisfied?, kids sports, Kid President
- Nuff said: 10 commitments, the power of definitions, leaving your church well, ways you’re doing Twitter wrong, NO!, and more
- Nuff said: Trusting scripture, a Gospel without words, a Trader or a Christian?, Does Powerpoint help?, Be a people person, Selfies Anonymous
- Nuff Said: Son of Hamas, Elders as Disciple Makers, Hipster Quitter, Caveats to the #IceBucketChallenge, the new face of the IMB,
- ‘Nuff Said: Improving Your “Do,” Things to pray for your kids, 20 things you shouldn’t do if you’re over 20, 30 things you may already be doing that impress others, when a cult repents, too much phone? and Star Trek
- Nuff said: Fix annoying iOS 8 tidbits, charts!, the world’s largest religion, why working from a coffee shop may not be a good idea
- Nuff said: Saving Daylight, the church “stand and greet time,” the iPhone cone, why go to church and more
- Nuff said: #1 Bible translations, Cause of Divorce, Donald Miller spirituality, coffee mugs, trusted professions
- Nuff said: Cool air, on the wrong side of history, iPhone history, utilitarianism, Gmail helps, a heavenly visit?
- Nuff Said: Demise of blog commenting, Small Groups make a BIG difference, Questions for sleepy Christians, & 11 books we lie about reading
- Nuff said: A week later with the same-sex ruling
- Nuff Said: Why Churches Should Stay Home on Halloween, Photoshop Alternatives, Dumb Ideas About Jesus, The Power of Next, Discipleship DNA, What Ben Carson would do first if elected President
- Nuff Said: Bonhoeffer too popular? When $17.38 changes a life.. Churches & communication… The death of cultural Christianity… A college president stands up… Star Wars cast acapella
- Nuff said: Impractical Jokers save the day, Watch Pompeii get destroyed, How to deal with crisis, How to reach millennials, Blacksburg Winter Storm aerial footage, 9 reasons the church need to reach college students
- Nuff said: Pastor ponderings
- Nuff said: A tribute to millennials as college starts again
- Nuff Said: Tech companies trumping Trump, Helping authors, Pastors who ignore phone calls, ways for busy moms to be in the Bible, Frankfurter Sandwiches and more
- Nuff said: Reaching milennials; Beat the idea, not the person; America runs on clicks; Email in real life