Nuff said: Top 5 Bloggers of 2016, How to get your blog noticed, How long your posts should be, What if you’re called to be ignored?

Visit Tim over at challies.com

Tim Challies is one of my favorite bloggers. He’s prolific and dedicated to his craft. I’ve turned to his blog as a resource and an encouragement. He’s even been kind enough to return emails. I’ve reviewed his book The Discipline of Spiritual Discernment here.

A recent visit to his blog to read My Top 10 Bloggers of 2016  prompted me share my own list (just five):

Top 5 Bloggers of 2016

Check out the rest of this comic at Adam Ford’s site.

Here are five bloggers I’d recommend to you without hesitation:

  1. Aaron Peck over at the Confusing Middle. Aaron is a friend, a movie buddy (we’ve done joint movie reviews), and also serves on staff with me at Northstar Church. His blog is personal, constantly creative, and incredibly random. You’ll love it.
  2. Aaron Wilson over at Give God Glory. I’ve never met this Aaron. He’s a former bookstore owner who’s now a church consultant. Even though he only blogs about once a month, each post is well worth reading.
  3. Jon Acuff over at Jon Acuff. Hey, it must be nice to be so well known that your blog is your name. A speaker, author and truly funny guy, he blogs about everything from faith to how to get superior customer service with just two words.
  4. Adam Ford over at Adam4d.com. Get it? 4d = Ford. Clever. Adam is a cartoonist/blogger/creative. He’s well worth the follow.
  5. Hollie Paiva over at One Less Wanter. Hollie is a friend. Her husband Diego laughs at all my jokes and even feeds me some on the down-low. Before they moved, she was on church staff with me. Her writing will encourage your soul.

How to get your blog noticed

Mark Schaefer hit the nail on the head back in 2015 when he wrote about content shock. One of the reasons bloggers today have trouble gaining steam is just simply because we’re all overwhelmed. From “fake news” to funny kitten videos, we just can’t digest it all. A minute (very small, tiny, minuscule) portion of content actually reaches our eyes/attention.

For those of us who write, that’s a HUGE challenge. How do I write things that will be noticed?

Schaefer refers to it as content ignition and says, “Don’t just write. Ignite.” That’s catchy. But how do you ignite? He accurately identifies the angst:

Content sitting idly on a website — even superb content — has as much value as the world’s greatest movie script locked in a cold, dark vault. It is doing nothing. It means nothing. It is certainly not rising to the top or creating measurable value for our organizations.

The conversation [he wrote this in 2015] must be, “what now?” What comes after “great content?” How do we IGNITE our excellent work to cut through this intimidating world of information density? How do we become more clever, more resourceful, more strategic in the distribution of that investment so that people actually SEE it, ENGAGE with it, and SHARE it in a way that creates business value?

If Content Shock defined the marketing conversation in 2014, “IGNITION” must be the keystone idea moving forward.

Content marketing for most businesses is not just about the content any more. It’s about the content ignition.

Don’t just write. Ignite.

Check out his post for a litany of links to foster some thoughts about getting your blog noticed.

How long should your posts be?

Glen Allsopp has an amazing story of a 17 year-old that was hired by a company in South Africa. He went on to build his own business through content marketing. He also offers this post about how long your blog posts should be, depending on your focus.

In another post, he concluded an effective post could be up to 1600 words. That’s long! And counter intuitive. The best advice? –

My advice is this: write as much as you want to write.

What if God’s calling is for you to be ignored?

Aaron Armstrong writes God might call you to be ignored. In a profound post which highlights the ministry of Isaiah the prophet, Armstrong points out that our message may be ignored. In a post devoted to blogging, I wanted to sober myself up. 😉

A day in the life of a Christian blogger

Thanks to David Heyward for this:

On this day...

2 comments

  1. Brit says:
    Today’s common message carries the old mantra of “content is king” or “content, content, content.” It seems to me that if there is any crowded space (most areas fit that online today) then some way to “ignite” makes sense. Appreciate you synthesizing so much of this here.
    1. Jeff says:
      Thanks, Brit. Having blogged since May 2004 (12 years!? that’s crazy!), I keep blogging – in spite of my blog not attracting bajillions of followers or generating enough traffic to shut down the internet. I’m turning new attention to it in 2017, with the view toward “content ignition.” I don’t know yet what that will look like. But I’m hoping to re-prioritize my writing.

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