For two years, I paid the $99 subscription price to Apple’s GPL service called “.Mac” (dot Mac). It was originally a pretty nifty service. My contacts, calendar and files could be backed up to the dot Mac server and synced with other Macs. Therefore, whatever contacts and appointments I put on one Mac would be automatically synced to another Mac.

However, with Google and Yahoo’s services catching up, a paid fee became odious, and I dropped the subscription. I even complained about it on some of Apple’s forums (along with millions of others). It just seemed that the service which started so brilliantly began to collect proverbial tech dustballs without any of the normal innovation brilliance from Apple.

Perhaps that’s about to end. Pay attention to Steve Jobs’ announcements Tuesday. According to Apple Insider:

During a recent interview, the Wall Street Journal’s Walt Mossberg held Jobs accountable for the poor state of .Mac, to which the Apple co-founder offered an interesting reply.

“I couldn’t agree more [with the assessment],” Jobs confessed. “And we’ll make up for lost time in the near future.”

Interestingly, there has been a public challenge to Mac users to come up with a free alternative to .Mac called “notmac.”

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